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Posts tagged ‘awareness campaign’

That Cancer Facebook Message

How many of us girls have now received the Facebook message requesting that we put the colour of our bra as our Facebook status? How many people have actually received the warped version of the message that does not even mention the breast cancer awareness message that was the original point? Well me for one. My message just stated that we could have some fun with boys guessing ‘what the girls were up to’. Urgh. Puke.

I had no idea that this was a breast cancer awareness campaign until my best friend group messaged everyone back saying, rightly, that wasn’t this message supposed to have some information about cancer awareness? Links? Information? How screwed up is it that someone actually took someone’s goodwill statement (and yes I do think maybe someone was trying to do a good thing originally, as wrong as they were in their methods) and took all the cancer part away?! WTF?

Today I have read two blog posts on the subject. This one over at Jezebel and this one over at Rarely Wears Liphook. Both make good, valid points as to the flaws of the original idea.

As pointed out by the Jezebel article, it is not only women who are afflicted with breast cancer, something that is ignored by many awareness campaigns. As pointed out by Lori (Rarely Wears Lipstick) if we want to help we should give money/ raise money/ buy products that give money to the cause.

Personally I think the main issue with the whole ‘viral’ campaign is that everyone who doesn’t live in a hole knows that breast cancer exists. We already know that one in three of us will suffer from cancer at some point in our lives. Some of us will not recover. We, and those around us, have more chance of survival because of cancer research. We do not have more chance of survival because we told everyone that our bra today is pink with light pink spots.

In fact most of us can probably take it a step further and name a few treatments that may or may not work on breast cancer depending on it’s aggression. As cancers go, breast cancer is probably the most well known. If you are going to choose a cancer to raise the profile of, choose something else. Choose cervical cancer, and how those with lower immune systems, due to HIV, are at higher risk.  Choose peritoneal cancer and how it can be confused with ovarian cancer. Choose another cancer if awareness is your primary aim.

I really do believe that the person who began this viral had good intentions at heart. To be honest what upsets me the most is that someone had the gall to take the awareness message out and make it ‘a bit of fun’. I’m sorry, was cancer not a light enough tone for you?

Links

  • I came across the Jezebel article from girlonetrack ‘s twitter stream. You can find her blog here.
  • Lipstick Lori writes Rarely Wears Lipstick. You can also find her on twitter.
  • Cancer Research UK is the world’s leading charity in cancer research. Their website gives information on types of cancer, treatments and opportunities to volunteer, among other things.
  • Macmillan Cancer Support are there to support those living with cancer and the families supporting them.
  • Marie Curie Cancer Care provides free nursing care to cancer patients and others with terminal illnesses. They also run their own hospices and support research into cancer.
  • Children with Leukaemia is the UK’s leading charity fighting Britain’s biggest childhood cancer.
  • The Breakthrough Breast Cancer website contains detailed information on the types of breast cancer and has tons of ideas of ways to raise money.
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