You might remember, back in 2011 (I know that was ages ago) I wrote about my new-found love of Moleskines. Since then I have bought city guides, a reporter notebook for work and a variety of notebooks. They won me over.
Now I have found another reason to love them. The Moleskine Evernote combines my two favourite things – stationery and tech! This notebook allows you to take notes the traditional, low-tech way – pen to paper – and then, through the power of Evernote, translates it into something super technical.
Evernote is a searchable, electronic storage system, which allows you to share your drawings, images, text and much more across a whole range of electronic devices. What makes it extra-special is the ability to search text in the pictures – think about it… wine bottle labels, hotel names, contracts, business cards, the possibilities are endless. You can completely tailor it to your own needs.
The Evernote Moleskine is designed to be an extension of this. Its pages have been redesigned to have “improved image capture”, making it easier to transfer your drawings, writing or ideas directly to Evernote, and then store, search and share depending on what you want to do with them. It comes complete with ‘smart stickers’ to categorise your notes even further.
You can see the advertising video here.
We seem to have a problem in this modern age. A problem with obsession, obsession with technology. I am as guilty of this vice as the next guy. This is the start of an ill conceived rant so I apologise in advance.
Today, I am on Twitter, as I often am, and all I can see is the Apple Tablet comments. And then the Steve Jobs comments. And then the iPad comments. So much so that they consume my feed. I should be annoyed by this, but i’m not. I care. I want to know more despite the fact I have avoided any speculation about what Apple were planning to release. I’ve gone cold turkey. I’m like a heroin addict desperate for a fix.
I admit it. I am obsessed with technology. While at university for three years I managed to wing my way through over ten phones. Not cheap ones either, top of the range, new models. Since leaving over two years ago I have managed to keep my phone consumption down to about five, and I feel settled with my Blackberry Curve 8520. Although, since you are asking, i’d quite like a new Blackberry Bold 9700.
My computer consumption was finally curbed by a Sony Vaio laptop, which I have replaced with a new Sony Vaio laptop, while secretly craving a MacBook Air. I do wonder however, if people would take me more seriously with a MacBook Pro. Only in the media industry? Ok then.
Cameras have suffered a similar short lived life with me. My original APS camera was replaced by a Pentax Optio S. My Optio S was followed by a Sony thin camera thing. That was followed by a Olympus Miu 720 SW, etc. Etc. Until my Nikon D40X (I kind of want a Lumix G1).
I wonder what drives this in me, and from the focus on twitter I wonder what drives it in other people. Tech is an important part of me and I won’t be giving it up. My obsession with technology is here to stay, is yours? And more importantly, are you willing to admit that you suffer from it?